How to improve your marketing strategy by using influencers

Are you thinking about using influencers as part of your marketing strategy? By using influencers you can optimize your conversion rate, improve your content and build brand credibility. This course will guide you through how to implement an influencer marketing strategy.

The workshop course is held together with Copenhagen School of Entrepreneurship (CSE) and is for entrepreneurs who seek to boost their marketing efforts by including influencers in their marketing mix.

Apart from your time and enthusiasm the course is free of charge.  

If you can picture yourself in the following this course is just right for you:

You want to optimize your marketing strategy to grow and scale your business. You want to improve your content and increase your conversion rate and you want to understand how influencer marketing can be used for this. In this course you'll be taught how to identify the right influencers for your brand, how to develop an applicable influencer marketing strategy, how to create campaigns and how to meassure and evaluate your efforts. After the course you'll know how to approach influencers and build relationships with them in order to improve your strategic branding and your content creation.

In the course you'll be taught:

How to implement an influencer-marketing strategy that is tailored to your digital marketing strategy.
How to find influencers that fit with your brand, how to approach them and how to negotiate contracts with them.
A step-by-step guide to creating and launching campaigns.
How to evaluate and meassure your efforts.

Your guides on the journey from good idea to great business  

Marie Vagn-Hansen is a former award-winning influencer and youtuber. She has been a co-owner and creative director of the Homey Media where she helped entrepreneurs and companies such as Toyota, 7-Eleven and Starbucks with their digital marketing but she is now back in the influencer business working for the agency Fiveme Management which has some of the biggest influencers in Denmark in their stall.