Brand building for startups
Your brand is more than just a logo; it's the heartbeat of your business, shaping every interaction and impression. This workshop, led by Julius Gabel Nørgaard, co-founder of the strategic communications agency COPUS, is designed to transform your startup's brand into your most valuable asset.
Julius will guide you through identifying your core strengths and motivations, leveraging them to craft a brand that not only stands out but resonates deeply with your audience. From clarifying your purpose, values and USPs to mastering the art of storytelling, you'll learn how to create a compelling brand narrative that engages customers and drives growth.
This clarity will not only shape your communication but also potentially generate invaluable PR.
In this workshop, you will receive advice on:
- Strategies to transform your purpose and values into valuable business assets.
- Foundational tools for building a strategic brand.
- Effective tools for clear and efficient storytelling.
After the presentation there will be time for Q&A with Julius.