Positioning. Pitch. Network(ing) Tilmelding slutter: 17-11-2025 23.55

This workshop is for female entrepreneurs who have already taken the first steps with their business and are ready to build further. You’ll work hands-on with your own company and gain practical tools to sharpen your positioning, strengthen your pitch, and activate your network.

The workshop series consists of three sessions designed as a growth journey – from identifying the customer’s core problem to pitching your solution with clarity, confidence, and impact. 

Through hands-on exercises and practical tools, you’ll strengthen your ability to:

• Create clarity around the problem you solve for your customers – and communicate it with impact.
• Assess and validate your solution and business idea, so you’re well-prepared for conversations with customers and investors.
• Present your business with confidence – both in pitches and meetings.
• Activate your network and drive progress using your own resources
• Leverage your personal strengths – such as authenticity, presence, and relationships – in your communication and business development.

This workshop series is for you if you're a female entrepreneur with a proof of concept, sustainable growth ambitions and preferably with at least one publicly available annual financial statement. Participation is completely free – all it takes is your time and enthusiasm.

The workshop series is made up of:

Module 1: Problem Discovery & Ecosystem Mapping (In-person, 4 hours)

• Introduction to problem framing: “You’re not selling a product – you’re solving a problem”
• Map the functional, emotional, and social needs of your target audience
• Mapping personal and professional contacts 

Module 2: Solution Fit, Story & Communication (in-person, 4 hours) 

• What makes a solution strong – and how do we assess fit?
• How does your solution stand out and create value?
• Work with storytelling and pitch structures:
  • Hero’s Journey – the customer as hero, the company as guide
  • Problem–Agitate–Solve – persuasive structure for investors/customers
• Explore how feminine strengths like authenticity and presence can enhance your pitch

Module 3: Pitch Practice & Peer Feedback (in-person, 4 hours)

• Icebreaker and introduction
• Pitch your business in small groups and receive feedback from peers and facilitator
• Wrap up with a concrete action plan

Your guide on the journey from early traction to a scalable and investor-ready business

Charlotte Riddersholm, founder of CMO for Hire ApS, brings over 17 years of experience in international B2B marketing, strategic business development, and sales-oriented communication. She has worked as a marketing director for Danish tech startups and now advises startups and growth companies on positioning, pitching, and customer insight.

Charlotte is an external advisor at DTU’s accelerator programs and a seasoned facilitator with a track record of delivering workshops for companies, business hubs, and public institutions. Her style is engaging, appreciative, and results-driven – creating a safe space where participants feel both challenged and supported.

She is also part of Nordic Female Founders as both an investor and mentor, committed to breaking down barriers and creating more opportunities for women with growth ambitions.

Skemalagte aktiviteter

You’re not just selling a product – you’re solving a problem. In this session, you’ll learn how to identify and frame the core problem your solution addresses. You’ll also map out the functional, emotional, and social needs of your target audience to better understand what truly drives them. Finally, you’ll explore your personal and professional network to uncover valuable contacts who can support your journey.

Start by shifting your mindset: you’re not just selling a product – you’re solving a problem. Through problem framing, you’ll learn to define the real challenge your solution addresses. Then, dive into mapping the functional, emotional, and social needs of your target audience to understand what truly drives their decisions. Finally, explore your personal and professional network to identify valuable contacts who can support your journey and help bring your idea to life.

We’ll kick things off with a light icebreaker and introductions to get to know each other. Then, you’ll pitch your business in small groups and receive feedback from both your peers and the facilitator. Finally, we’ll wrap up by helping you create a concrete action plan you can take forward.